Your commercial premises represents your company as a whole, and when clients or customers visit, most of them will form an instant impression based on how it looks. This makes it extremely important to make sure the building always looks its best – if your premises is scruffy or looks dated, it can have a serious impact on your business.
The exterior element that can have the biggest effect is often the paintwork. When the paint starts to age or you find it's no longer appropriate for your business, it has a huge impact on the overall impression people have when visiting. To help you keep on top of your exterior decoration, here are some of the factors that can make more frequent repainting necessary.
The building's position
While this isn't something you can change, being aware of it at least means you can budget and plan for regular repainting.
Buildings positioned to get more sunlight at the front are likely to develop faded, peeling paint more quickly. This is because ultraviolet rays are one of the quickest ways to age paintwork, which is the downside of the extra sunshine.
Wind is not as damaging as sunlight, but buildings positioned so that they get hit by winds can develop peeling paintwork more quickly.
Unfortunately, all types of weather can damage paint – sunlight, rain, wind, snow and ice. The main thing to be aware of is how severely your location experiences its weather.
With moderate weather types, you'll find less damage to paint than you will where the climate is more extreme. If you have a decidedly strong climate where you're situated, you should expect your exterior paintwork to need more frequent upkeep.
The nature of your business
It's not always damaged or aged paint that makes repainting necessary. Sometimes, a new colour or design is needed in order for the business to stay current.
This is most important in retail businesses, especially fashion, but can also affect technology companies. Some businesses repaint regularly because their choice of paintwork can look dated quickly, and maintaining a cutting-edge image is a key part of their success.
Hiring a professional painting company helps you ensure your paintwork will last as long as possible. These are people who not only know the right techniques, they can also pick the best type of paint for your needs. Some are more resistant to weathering, which helps your building's exterior stay fresh and tidy for longer.
Additionally, choosing neutral or versatile colour schemes over those which make a bold statement means you can go for longer without your choices appearing dated.